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For a sheer, fruity-dewy tint unique to each wearer.
Dewy gloss and sheer colors tint and color the lips for shapely results suggestive of purity
This product is a liquid lip tint containing dyes that give color to the lips by reacting to moisture present on the lip surface. The product imparts dewy gloss and sheer color for a finish that is suggestive of purity and highlights the curvaceous beauty of lips. The glossy, thick layer the product forms over the lips has shape-flattering benefits, and the uniquely exquisite tinting properties of dyes, combined with the effects of the hues specially formulated for Liquid Rouge, contribute to dewy results unique to each wearer.
Fruity, dewy gloss combined with bleed-free, slip-free perfection
Long-lasting gloss and stay-true colors combined with moisturizing benefits
Paul & Joe Beauté, between Paris and Tokyo
Launched in 2002 by designer Sophie Mechaly, founder of the Paul & Joe fashion house, the beauty line shares its free-spirited, poetic and slightly retro style. Its formulas are developed in Japan, with light, comfortable textures and a real flair for radiant skin. Its floral cases and cat-themed collections also make each product a collector’s piece.
What to find at Paul & Joe Beauté?
- Complexion: the brand’s iconic make-up primers, including the SPF50+ protective primers and cushion fluid veils, for an even, glowing complexion.
- Lips: lipsticks and their collectible cases, including the famous cat-shaped lipstick cases, and the new Lip Plumper.
- Cheeks and eyes: powder blushers in poetic shades (Petal Toss, Raspberry Martini, Fou de Toi…) and eyeshadows, often in limited editions.
- Hair: the new haircare collection, with online-exclusive sets such as the Absolute Hair Repair Ritual.
- The advent calendar: the Paul & Joe 2026 Advent Calendar “The Enchanted Countdown”, 24 surprises in a reusable collector box.
The case and refill system
Many Paul & Joe products come as a decorative case and a refill sold separately: lipsticks, blushers, powders. You choose the case once, then only buy the refill. It is more economical, more sustainable, and lets you collect the limited-edition cases.
Frequently asked questions
Is Paul & Joe Beauté a French or Japanese brand?
Both. The brand was born from the Parisian fashion house Paul & Joe, and its beauty products are formulated and made in Japan.
Where can I buy Paul & Joe Beauté in Europe?
At The Beauty Lounge, which offers a very wide choice from the brand: make-up, haircare, refills, limited editions and the advent calendar, shipped from France.
How do Paul & Joe refills work?
The refill slots into the matching case. Simply check that the case and the refill belong to the same range (lipstick, blusher or powder).
What is inside the Paul & Joe 2026 advent calendar?
24 beauty treasures: cult make-up, botanical skincare and accessories, in a reusable collector box. The products are worth €469, for a price of €234.
