Plumping cream Cultiv | The Beauty Lounge

Cultiv - SUBLIM-PROTECT Plumping cream 40 ml

Name: Cultiv - SUBLIM-PROTECT Plumping cream 40 ml
Brand: Cultiv
SKU: C001019_BLANCREME
Price: 34.48 EUR
Availability: InStock

Plumping cream: a day and night cream with hyaluronic acid that plumps the skin and helps prevent wrinkles. Biomimetic formula, 8-hour hydration, rich texture with a velvety finish. Fragrance-free and non-comedogenic. 40 ml.

Reference C001019_BLANCREME

Available

€34.48

Tax included Estimated delivery 3 to 4 days

Plumping cream: cultiv's SUBLIM-PROTECT makes up for the natural loss of hyaluronic acid that comes with age. It strengthens the hydrolipidic film and helps fight oxidative stress: skin feels bouncy and looks fresh.

Plumping cream: key benefits

Hyaluronic acid in a biomimetic formula: plumped, toned skin.
8-hour hydration and a stronger hydrolipidic film.
Silicone-like texture: velvety, comfortable finish.
Fragrance-free, non-comedogenic, suitable for sensitive skin.

Plumping cream: how to use

Morning and evening, apply to clean face and neck and massage in gently until absorbed.

Plumping cream: about Cultiv

Cultiv designs face and body care with targeted formulas, organised into simple ranges: CLEAN to remove make-up and cleanse, HYDRA to hydrate, PURE for combination to oily skin and SUBLIM for the signs of ageing. A clear, effective routine that also suits sensitive skin.

Discover the full range on our Cultiv page. To learn more about one of the key ingredients or principles behind this product, read the Hyaluronic acid article on Wikipedia.

This Cultiv product is part of The Beauty Lounge selection, which brings together brands chosen for the effectiveness of their formulas and the pleasure they bring to everyday routines. Not sure which product to choose, or would you like to build a complete routine suited to your skin type? Get in touch with us and we will be happy to help you find the right care for your needs.

Frequently asked questions

When should I start using a plumping cream?

As soon as fine lines appear, often around 30, to make up for the natural decline in hyaluronic acid.

Can I use it morning and night?

Yes, it is a day and night cream.

Where can I buy Cultiv's plumping cream?

This Cultiv product is available from The Beauty Lounge, an online beauty shop delivering across France, Europe and internationally.

Cultiv, from French soil to your bathroom

Cultiv was launched in March 2020 by employees of the French agricultural cooperative group InVivo, with a simple idea: to make new use of French crops, especially organic ones, rather than sourcing ingredients from the other side of the world. The actives in its skincare are extracted from plants grown in France, and its formulas are organic and vegan.

In early 2026, the brand was acquired by Epicerie Fine Cosmétique, the Normandy company founded in 2009 that also makes Blancrème. Cultiv keeps its farm-to-face identity, now backed by a skincare specialist.

Actives from French crops

Beetroot: rich in betaine, it brings moisturising properties, and its natural pigments are antioxidants.
Spinach and melon: used for their antioxidant and protective properties.
Cereals (wheat, barley, flax, rye): at the heart of the care for mature skin.
Fruit: for blemish-prone skin.

Which Cultiv range for your skin?

Hydrate: the vegetable range, to moisturise and protect the skin every day.
Epanouit: the cereal range, designed for mature skin and the first signs of ageing.
Pure: the range for blemish-prone skin, including a cream that moisturises and mattifies.

“In & out” beauty

From the start, Cultiv imagined beauty that works from the outside and the inside: its routines combine skincare (“out”) and food supplements (“in”), formulated with the same French plants.

Frequently asked questions

Is Cultiv a French brand?

Yes. Cultiv is a French brand, created in 2020 within the agricultural cooperative group InVivo and acquired by the Normandy company Epicerie Fine Cosmétique, which also makes Blancrème.

Is Cultiv skincare organic and vegan?

Yes. Cultiv formulas are organic and vegan, and their actives come from plants grown in France.

What is the difference between the Hydrate, Epanouit and Pure ranges?

Hydrate, made with vegetables, moisturises and protects all skin types. Epanouit, made with cereals, is designed for mature skin. Pure, made with fruit, is dedicated to blemish-prone skin.

What is the link between Cultiv and Blancrème?

Both brands belong to the same French company, Epicerie Fine Cosmétique, based in Normandy. Blancrème is all about indulgence, Cultiv about plants from French farming.

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