List of products by brand Cultiv

Cultiv, beauty grown in French fields.

Born in 2020 within a major French agricultural cooperative group, Cultiv formulates organic, vegan skincare from vegetables, cereals and fruit grown in France: beetroot, spinach, melon, wheat, flax… Local, honest skincare that turns French farming into a source of beauty. Cultiv recently joined the Normandy-based company behind Blancrème.

Cultiv, from French soil to your bathroom

Cultiv was launched in March 2020 by employees of the French agricultural cooperative group InVivo, with a simple idea: to make new use of French crops, especially organic ones, rather than sourcing ingredients from the other side of the world. The actives in its skincare are extracted from plants grown in France, and its formulas are organic and vegan.

In early 2026, the brand was acquired by Epicerie Fine Cosmétique, the Normandy company founded in 2009 that also makes Blancrème. Cultiv keeps its farm-to-face identity, now backed by a skincare specialist.

Actives from French crops

Beetroot: rich in betaine, it brings moisturising properties, and its natural pigments are antioxidants.
Spinach and melon: used for their antioxidant and protective properties.
Cereals (wheat, barley, flax, rye): at the heart of the care for mature skin.
Fruit: for blemish-prone skin.

Which Cultiv range for your skin?

Hydrate: the vegetable range, to moisturise and protect the skin every day.
Epanouit: the cereal range, designed for mature skin and the first signs of ageing.
Pure: the range for blemish-prone skin, including a cream that moisturises and mattifies.

“In & out” beauty

From the start, Cultiv imagined beauty that works from the outside and the inside: its routines combine skincare (“out”) and food supplements (“in”), formulated with the same French plants.

Frequently asked questions

Is Cultiv a French brand?

Yes. Cultiv is a French brand, created in 2020 within the agricultural cooperative group InVivo and acquired by the Normandy company Epicerie Fine Cosmétique, which also makes Blancrème.

Is Cultiv skincare organic and vegan?

Yes. Cultiv formulas are organic and vegan, and their actives come from plants grown in France.

What is the difference between the Hydrate, Epanouit and Pure ranges?

Hydrate, made with vegetables, moisturises and protects all skin types. Epanouit, made with cereals, is designed for mature skin. Pure, made with fruit, is dedicated to blemish-prone skin.

What is the link between Cultiv and Blancrème?

Both brands belong to the same French company, Epicerie Fine Cosmétique, based in Normandy. Blancrème is all about indulgence, Cultiv about plants from French farming.

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