Remarkable formula to skin perfection and ensuring your make up stays flawlessly intact throughout the day with this moisturizing make up primer S 01 from Paul and Joe Beauté
Discover the secret to a perfectly hydrated and radiant complexion with Paul & Joe Beauté's Moisturizing Primer S. This innovative formula combines skincare and makeup to create a smooth and luminous canvas, ready to embrace your daily look.
Enriched with high-quality nourishing and hydrating ingredients, this lightweight base instantly absorbs into the skin, providing intense hydration while creating a protective barrier against external aggressors. Its velvety texture delicately melts to smooth out fine lines and imperfections, thereby setting the stage for a seamless application of your makeup.
Paul & Joe Beauté's Hydrating Base does more than just moisturize and prep the skin; it acts as the perfect canvas to extend the longevity of your makeup. Your foundation will effortlessly glide onto your skin, revealing a radiant and fresh complexion that lasts all day.
Indulge your skin in the luxury of exceptional hydration and a flawless makeup base with Paul & Joe Beauté's Moisturizing Primer S. Incorporate this essential step into your beauty routine for resplendent skin and makeup that exudes natural beauty.
- Contains
- 30 ml / Net Wt. 1.0 fl oz
Paul & Joe Beauté, between Paris and Tokyo
Launched in 2002 by designer Sophie Mechaly, founder of the Paul & Joe fashion house, the beauty line shares its free-spirited, poetic and slightly retro style. Its formulas are developed in Japan, with light, comfortable textures and a real flair for radiant skin. Its floral cases and cat-themed collections also make each product a collector’s piece.
What to find at Paul & Joe Beauté?
- Complexion: the brand’s iconic make-up primers, including the SPF50+ protective primers and cushion fluid veils, for an even, glowing complexion.
- Lips: lipsticks and their collectible cases, including the famous cat-shaped lipstick cases, and the new Lip Plumper.
- Cheeks and eyes: powder blushers in poetic shades (Petal Toss, Raspberry Martini, Fou de Toi…) and eyeshadows, often in limited editions.
- Hair: the new haircare collection, with online-exclusive sets such as the Absolute Hair Repair Ritual.
- The advent calendar: the Paul & Joe 2026 Advent Calendar “The Enchanted Countdown”, 24 surprises in a reusable collector box.
The case and refill system
Many Paul & Joe products come as a decorative case and a refill sold separately: lipsticks, blushers, powders. You choose the case once, then only buy the refill. It is more economical, more sustainable, and lets you collect the limited-edition cases.
Frequently asked questions
Is Paul & Joe Beauté a French or Japanese brand?
Both. The brand was born from the Parisian fashion house Paul & Joe, and its beauty products are formulated and made in Japan.
Where can I buy Paul & Joe Beauté in Europe?
At The Beauty Lounge, which offers a very wide choice from the brand: make-up, haircare, refills, limited editions and the advent calendar, shipped from France.
How do Paul & Joe refills work?
The refill slots into the matching case. Simply check that the case and the refill belong to the same range (lipstick, blusher or powder).
What is inside the Paul & Joe 2026 advent calendar?
24 beauty treasures: cult make-up, botanical skincare and accessories, in a reusable collector box. The products are worth €469, for a price of €234.
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