Paul & Joe - Protecting Foundation Primer S01

The Ultimate Fusion of Parisian Retro-Chic and Japanese Innovation.

Launched in 2002 by designer Sophie Mechaly, Paul & Joe Beauté is a lifestyle brand that celebrates spontaneity, joy, and elegance. Inspired by the "fun and liberated" spirit of the eponymous fashion house, the beauty line has become a global cult favorite for several reasons:

• Iconic Collectible Design: Each product is a masterpiece, featuring the brand’s signature chrysanthemum motif or whimsical cat-themed illustrations. These are not just cosmetics; they are vanity keepsakes.

• The Power of J-Beauty: Formulated in Japan in collaboration with the prestigious Albion group, the products offer cutting-edge technology. The textures are lightweight, ultra-hydrating, and designed for a "second-skin" finish.

• The Secret to the Perfect Glow: Famous for its award-winning primers, Paul & Joe focuses on creating a radiant, dewy complexion that looks natural and effortless.